Elegant Wines to Savor

Pinot Noir is a red wine grape variety. The name may also refer to wines created predominantly from Pinot Noir grapes. The name is derived from the French words for pine and black. These grapes are grown around the world, mostly in the cooler climates, but the grape is chiefly associated with the Burgundy region […]

The Tasting Room: Branding or Marketing

In selling wine, especially in the tasting room, there is a difference between marketing and branding. Yes, the two are often co-mingled, but they must be interpreted and managed differently. Without a brand identity it is hard to market wine. We do not want to take this discussion into an esoteric direction, however, tasting rooms […]

The Art of Selling Wine in the Tasting Room

There is nothing surreptitious about selling wine in a tasting room or at a tasting event; the visitor is there anticipating buying a new-found wine that will make life more pleasant. And tasting room staffs should understand–wine sales is not a debate forum; everybody has different taste and expectations. The visitor arrives with preconceived notions […]

Understanding Spanish Wine Classifications

Coming from the top wine exporter in the world, Spanish wine is known for its premium quality and exquisite taste. No wonder it is the most popular wine according to the latest international export figures. But despite its popularity, not all Spanish wine lovers know the proper classifications. The Spanish wine qualifications are strictly followed […]