Wines Worthy of Your Wine Cellar

Chardonnay Wine is the most popular wine in the world today. Wine lovers in Australia, Netherlands, New Zealand, United States, Denmark and Belgium are enjoying this very versatile wine. Chardonnay is made from the green-skinned grape variety used in the production of white wine, originating in eastern France, but is now grown wherever wine is […]

Wine Lovers

Merlot wine is first class. Not only does it command the highest respect in the wine world, Merlot also tastes great with food. Merlot a dark blue-colored wine grape variety, that is used as both a blending grape and for a variety of wines. The name Merlot is thought to be the French name for […]

Elegant Wines to Savor

Pinot Noir is a red wine grape variety. The name may also refer to wines created predominantly from Pinot Noir grapes. The name is derived from the French words for pine and black. These grapes are grown around the world, mostly in the cooler climates, but the grape is chiefly associated with the Burgundy region […]

The Tasting Room: Branding or Marketing

In selling wine, especially in the tasting room, there is a difference between marketing and branding. Yes, the two are often co-mingled, but they must be interpreted and managed differently. Without a brand identity it is hard to market wine. We do not want to take this discussion into an esoteric direction, however, tasting rooms […]

The Art of Selling Wine in the Tasting Room

There is nothing surreptitious about selling wine in a tasting room or at a tasting event; the visitor is there anticipating buying a new-found wine that will make life more pleasant. And tasting room staffs should understand–wine sales is not a debate forum; everybody has different taste and expectations. The visitor arrives with preconceived notions […]

Understanding Spanish Wine Classifications

Coming from the top wine exporter in the world, Spanish wine is known for its premium quality and exquisite taste. No wonder it is the most popular wine according to the latest international export figures. But despite its popularity, not all Spanish wine lovers know the proper classifications. The Spanish wine qualifications are strictly followed […]